Case Study - Lux Project Group
2 Bathroom Jobs within 30 Days
Business Owner
Charles
Timeline
Sep 2024 - Ongoing
Overview
Lux Project Group is a bathroom renovation business based in Sydney, Australia. After struggling to grow with inconsistent leads and a flood of unqualified inquiries, Charles partnered with us to implement our Lead-To-Job System.
Within the first 30 days, he secured 2 renovation jobs directly from the campaign, finally gaining a predictable flow of high-quality leads and a profitable return.
He needed a system that turned qualified leads into booked jobs—without him glued to his phone 24/7.
Transformation
What actually changed for Charles
The Grind Without The Growth
Charles was doing everything himself:
- Running his own ads (inconsistent results, wasted budget on leads outside his service area)
- Chasing 15-20 leads every month—most were tyre-kickers or price shoppers
- Spending hours following up with people who ghosted him or never called back
- Relying heavily on referrals (which dried up when he needed them most)
The Reality: He was busy, exhausted, and stuck. Revenue was unpredictable. His calendar was empty one month, then chaotic the next. He had no control, no leverage, and no system to filter out time-wasters.
Control, Clarity & Consistent Jobs
After Implementing the Lead-To-Job System:
- 60 qualified local leads per month flowing through a high-performing ad campaign
- Tyre-kickers filtered instantly via the AI Estimating Tool—only serious buyers made it through
- A dedicated virtual assistant handled all lead communications, booking qualified appointments
- More time on-site with real customers and managing profitable jobs instead of chasing ghosts
The Reality: Charles now quotes fewer people, yet wins more jobs. His calendar is booked months in advance with high-potential opportunities. For the first time in years, he feels genuine security in his business.
Results Breakdown
2 Bathroom Renovation Jobs Within The First 30 Days
$37,000
Revenue
$4,000
Investment
9.25x
ROI (Return on Investment)
10+ hrs/week
Est. Hours Saved
What This Means:
For every $1 Charles invested, he got back $9.25 in revenue—from just the first 30 days. He also reclaimed over 10 hours per week, previously wasted chasing unqualified leads, giving him time back to focus on delivery and growth.
Key Takeaway:
Charles didn't need to work harder. He needed a system that gave him back control—qualifying leads, filtering tyre-kickers, and converting opportunities into booked jobs without the chaos. That's exactly what the Lead-To-Job System delivered.
Take Their Word. Not Ours.
Hear directly from Charles about his experience.
"We are a renovation business and we engaged the services of Lead Blast in order to generate more leads and thereby securing more work for our business.
Malek and his team have been fantastic in providing not just increased leads and revenue, but also worked very hard to improve all aspects of our business from quote proposals to undertaking all the back end works and customer service associated with the large volume of enquiries received from the marketing strategy implemented by LeadBlast. They have been professional at all times and exceeded our expectations and more than met our required outcomes.
We have tried other marketing companies previously and can assuredly say that Lead Blast has been the best out of them all, achieving outstanding results over the past 12 months, well beyond our expectations. We are that impressed with their services, that we also had Lead Blast reconstruct our website.
Looking forward to continuing our partnership with Malek and the Lead Blast team."
Charles
Director, Lux Project Group
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