Case Study - Time For Renovation
5 Bathroom Jobs within 6 Weeks
Business Owner
Danie
Location
Melbourne, VIC
Overview
Danie runs a bathroom renovation company in Melbourne with one clear goal: a steady flow of quality jobs so he could scale his business and get off the tools. He had the skills, the team, and the ambition; but he needed a marketing system that actually worked.
After being burned by a high-cost agency that delivered zero jobs despite an $85,000 investment, Danie was skeptical, frustrated, and close to giving up on marketing altogether.
He needed proof that lead generation could actually work for renovators — not just generate vanity metrics and empty promises.
Transformation
What actually changed for Danie
The $85,000 Lesson
In January 2025, Danie signed with one of the "big name" marketing agencies:
- Almost 70% of leads were outside his service area (completely useless)
- He was stuck chasing and qualifying every single lead himself
- Most leads were tyre-kickers with no budget or serious intent
- Zero jobs won after 6 months and $85,000 spent
The Reality: It nearly broke him. He was burnt out, skeptical, and traumatised by the experience. But he knew referrals alone wouldn't scale his business—he needed a system that actually worked.
Predictable Jobs Without The Chaos
Within 6 weeks of implementing the Lead-To-Job System:
- He spent just $2,800 on ads (around $50/day) a fraction of what the agency demanded
- Won 5 bathroom renovation jobs worth $128,500 in revenue
- Only quoted 9 leads and converted 5 of them (55% close rate)
- Reclaimed 8+ hours per week previously wasted chasing unqualified leads and tyre-kickers
The Reality: For the first time in years, he had time to focus on running profitable projects instead of chasing ghosts. We implemented our proven ad formula, filtered out tyre-kickers with the Estimating Tool, and had our trained Customer Service Assistant speak with every lead before Danie ever had to. No wasted time. No wasted money. Just consistent, predictable work.
Results Breakdown
5 Bathroom Renovation Jobs Secured in 6 Weeks
$128,500
Revenue
$6,000
Investment
21.4x
ROI (Return on Investment)
8+ hrs/week
Est. Hours Saved
What This Means:
For every dollar Danie invested, he got back $21.4 in revenue, from just the first 6 weeks. Compared to his previous agency experience where he spent $85,000 and won zero jobs, the Lead-To-Job System delivered real, measurable results immediately. He also reclaimed over 8 hours per week to focus on high-value work like project management and business growth instead of chasing dead-end leads.
Key Takeaway:
Danie didn't need a bigger ad budget or a complicated agency setup. He needed a system designed specifically for renovators, one that filtered out time-wasters, qualified serious buyers, and converted opportunities into booked jobs without the chaos. That's exactly what the Lead-To-Job System delivered.
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